|
 o compete today
, who you are and what you stand for must be very clear to others. A strong, invisible thread should connect everything you do. Every name, every symbol, every item that represents your
company should form a trail leading directly back to you, every single time. The company that doesn't feel it has the time to invest in their identity, will often end up finding time to redo their materials over and
over and over, trying to get them right. An identity is a cohesive and meaningful end product -- a goal. Graphic design is the discipline or kit
of tools used to get your identity. Your identity may be accomplished in many aspects of your business operations. They include product/service development
(market research, trials of ideas and new products/services, product launch, and product improvement), marketing (product promotion and company and product image development), sales (comparison shopping, order taking, payment
processing, and delivery), customer support (pre-sales support and post-purchase support), and communications with stakeholders (shareholders, the press, prospective and existing customers, suppliers,
distributors, and employees). In essence, the Web becomes the reflection of you as a company.
|
|
|
1 Conducting marketing research.
2 Testing
new products.
3 Providing information on products and prices.
4 Promoting positive company images.
5 Taking orders and handling transactions.
6 Delivering products and services.
7 Improving customer service and support.
8 Improving communications with stakeholders.
9 Providing Internet-related services.
10 Tracking competitors.
For more information about current business
applications, connect to our new website SilverPark
or email us with the subject Client
Identity.
|
